JOOY is a design studio founded by the design duo Magnus Nero and Ingemar Jönsson. They come together in their passion for traditional craft and have collaborated with many great companies such as Artek, Tom Dixon, Keen, Herman Miller, MOOI amongst others. Working with endless models and prototypes to sculpt their visions into timeless designs, Magnus and Ingemar’s approach to design is hands-on. The duo finds inspiration in the shapes and lights represented in nature, and values simple, calm and functional designs with a Scandinavian touch.